Often taken for granted or even ignored but much can be learnt and gained from studying your major competitors and understanding what makes them successful or otherwise.

In this programme we will speak directly with your competitors as well as their suppliers and customers. Desk research will also be conducted from public sources and a mystery shopper exercise will be conducted if appropriate.

The feedback from this exercise will be used to develop a matrix comparing your products and services against your main competitors with analysis of perceived strengths and weaknesses.

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